Our Story

[ H O W  W E  C A M E  T O  B E ]

The Accessories Design label S O Ü F is built upon a genuine love for design and heritage. Founder & Designer Sofia Avila harmonizes modern ideas with inspirations brought from her childhood & the culture of her native country El Salvador.

She also draws from the different cultures she has encountered in her travels, and personal experiences living abroad.

Combining raw materials such as reclaimed wood, metals, and natural stones in her designs has led to both a unique point of view and a streak of casual elegance to the collection.

Sofia has a degree in Art Direction & Advertising from the Istituto Europeo di Design in Barcelona, where she finished her studies after living in Boston & Florence, Italy.

It was in Florence where she first explored her interests in Jewelry Design at Alchimia University. After returning to El Salvador, she began making jewelry and realized her true passion was in creating, so she pursued this passion at Parsons The New School in New York City, where she graduated from Fashion Design. After Parsons, she continued to intern with designer Rosie Assoulin, who became a mayor influence & inspiration, then briefly worked at Elie Tahari, deciding it was time to take a leap of faith and venture out on her own. It was here that S O Ü F was born.


[ W H A T  W E  S T A N D  F O R ]

Each piece in our collection is completely unique and hand made with love by artisans based in different parts of El Salvador. This collaboration between Sofia and small independent business owners & artists is part of S O Ü F’s vision in genuinely giving back to the local community: over 20 talented people are in some way involved in producing our exclusive & unique pieces.

The reclaimed wood used in our handbags is sourced from old columns and pillars from colonial houses in El Salvador that are being torn down. Every piece of wood is over 60 years old, and has been repurposed and made into S O Ü F handbags, making them completely sustainable. Amadeo Medrano and his vast experience with woodwork, combined with a very skillful team of craftsmen, both aid in the creation of S O Ü F’s exquisite wooden handbags. The handles & hardware for the collection are created with the help of talented Salvadoran jeweler, Carlos Rauda, with whom Sofia has been collaborating on personal pieces for a number of years. Carlos manages a local team of jewelers personally trained by him who make all S O Ü F designs come to life.

Building and maintaining close collaborative relationships is extremely important to the S O Ü F brand, and promoting the skills of Salvadorean artisans is a mission very dear to Sofia’s heart.

[ L O O K B O O K  C R E D I T S ]

[ P H O T O G R A P H E R ] Adriana Rivera Miranda (www.adrianariveram.com)

[ M O D E L ] Yeily Ortíz

[ C O N T A C T . U S ]